Diagnosing the Problem. To get started, head to the Ahrefs Site Explorer and enter your website’s URL. A Moz study found that opting out of Featured Snippets caused a 12% loss in traffic. Perhaps that’s because long descriptions are surprisingly common. Not all featured snippets look the same, and not all content or searches can become a featured snippet. Lost featured snippets. Featured snippets are brief excerpts from a webpage that appear at the top of Google’s search results in an area known as "Position Zero. They’re also often displayed alongside an image which links to a different page. That’s a lot of keyword data. In the same study, they found out that 99% of featured snippets come from page one!. Here is something interesting. It is helpful for giving concise answers to questions and it does so by using highlighted text on the relevant page to point the user to the information they’re seeking. Step 5: Find the weak points. The information, which is pulled automatically from a top-ranking web page in. Share your thoughts in the comments below. They appear at the top of Google’s SERPs and other search engines before the organic search results. You Can’t Create Featured Snippets. To my taste, Google’s tools force you a bit too much into doing a lot of guessing work if you want to check where you rank for a keyword. You need to format your website content and make it stand out from the rest to get featured snippets. csv you’ve just downloaded from Ahrefs. Step 4: Technical issues. This is because Google usually pulls the snippet from a top 10 result, so you can often shortcut your way to the top of the SERP by winning the featured snippet. I'm looking at a site right now that gets about 3 million organic search visitors per month, but lost 100% of their featured snippets in October/November. So if you know that your site ranks in either the featured snippet or position one for a specific keyword, you can compare its click-through rate to those averages to see if your CTRs are at, above, or below average. In this video, Joshua Hardwick introduces three actionable ways to find (and steal) Google featured snippets in the SERPs. Google wants to serve its users with the most relevant content. Doing this may help us to win the snippet, rank higher, and get more traffic. And the final step is to look for the gaps i. Looking at the individual keywords, you can see that some keywords lost a position or two and others actually gained ranking positions while the page was blocked from crawling. 2 rows. Not all SERPs have a featured snippet. Google uses its own patented algorithm to find the best-match answer to generate featured snippets. Each request to backlinks_new_lost costs 1 row. 2. It appears directly beneath the paid ads at the top of a search engine results page. 29% of search queries had featured snippets in their pool of data; Featured snippet are stealing clicks from the #1 ranking result. Winning a Featured Snippet. 3 Optimize content for the featured snippet type. Find out why a link is "lost" even though it's still on the page. And hopefully getting links in return. Also, according to HubSpot, a snippet can increase the flow of traffic to a website by 200%. SEMrush and Ahrefs have done research in the past to see where the source pages of featured snippets rank, and over 99% of the time pages in the first 10 blue links are the source. It owns more than 1 million featured snippets, and raw pageview data is publicly available. Update #2 - Darn it. Well, by applying BERT models to both ranking and featured snippets in Search, we’re able to do a much better job helping you find useful information. According to the “Ahrefs’ Study Of 2 Million Featured Snippets”, featured snippets tend to get some of the traffic that would otherwise go to the top-ranking search result – about 30% of clicks of the. Competition makes life harder, but your competitors SEO strategies can also be a source of topic ideas. A new study released today by Ahrefs shows how featured snippets have a negative impact on clicks to the first organic search result. There's a few reasons why Semrush's rank tracker is better, but for most people, only one of them is a big deal. You might be wondering what does Ahrefs Webmaster Tools do that Google Search Console doesn’t? And that is a great question! From there, you can click to “Pages” or “Queries” tab to identify pages or search queries that have lost organic traffic from the past year (especially if there was no substantial position change): 2. lost int − + Total number of backlinks removed to this url. . This means a big part of being featured is improving your overall rankings. December 9, 2021 4 min read. The keywords triggering the local pack SERP feature often include “near me” or “near. Hope you found this article on featured snippets useful. Ahrefs can estimate your clicks per search to help set realistic goals. Some of the common types of featured Snippets are definitions, steps, tables, and lists. Winning “spot zero,” so to speak, demonstrates authority and expertise on a subject. 6% percent goes to the organic search result that is ranking at number 1. Gib einfach das Seed-Keyword “Pizzateig” ein, gehe dann zum Bericht “Rankt auch für” und wende den Filter für Featured Snippets an: Was wir hier sehen, sind Keywords, nach denen auch die ranghöchsten Seiten für “Pizzateig” rangieren, die zufällig auch Auslöser für Featured Snippets sind. 6% of the time. This enables you to view the featured snippets you are closest to and for which you have a good chance of getting at the top of the SERPs. To get started, head over to “Positions” in “Organic Research. Step 8: Google Manual Action. Learn how to find and optimize featured… Ahrefs di LinkedIn: Google's Featured Snippets: All You Need to Know to Get ThemAnd a 2017 study from Ahrefs found that the average CTR for featured snippets is 8. In fact, this process has helped me win features snippets for myself an. April 8, 2020 9 min read. Each result in the response costs 0. In fact, when it comes to ranking results, BERT will help Search better understand one in 10 searches in the U. Article Performance. This would be followed by some text, and then that would be followed by another Header 3 and so on. For example, we rank #2 for “google operators” after the snippet: This approach protects your business against lost featured snippet traffic, plus reduces the search real estate claimed by Google. The SERP analysis of the keyword revealed that our search traffic. Nike appears to gain and lose featured snippet placements on this page. Create a Google Business Profile. Snippet before the anchor text. It’s quite possible that some of the lesser-known, more specialized SEO tools have one or more of these features. While Zoom may take a bit of. 99% of the featured snippets appear from the pages ranking on #1 on Google, according to Ahrefs. Here you. you probably don’t have many links now. Spy on your competitors’ content topics to get new ideas. Renderforest to turn text into videos. This is because Google usually pulls the snippet from a top 10 result, so you can often shortcut your way to the top of the SERP by winning the featured snippet. Find relevant keywords from our database of over 8 billion queries. 6%. English. 80. All Snippets Lost, Anyone Seen This? Thread starter Titan243; Start date Mar 3, 2022; Titan243. . Rank for more keywords. 2. 1. Definitions, lists, steps, and tables are the most typical types of highlighted snippets. この記事はAhrefs公式ブログの日本語訳です。 原文：Featured Snippets: A Shortcut to the Top of Google （著者：Chris Haines / 原文の最終更新日：February 7,. Find informational keywords. Use Featured Snippet Tracking Tools. Rank Ranger. Each result in the response costs 0. For the rest of the article, you should answer the follow-up questions that readers might have after learning. The average Wikipedia page that owned a featured snippet lost 6. 2. The best way to rank in People Also Ask boxes is to provide a short answer at the beginning if your content answers a specific question in detail. Rank for more keywords. According to an oft-cited Ahrefs study, prior to the introduction of the featured snippet, almost all organic traffic went to the top three results. Initially called “answer boxes,” featured snippets appear at the top of organic search results so that users can obtain info without clicking to an external site. This metric, which is still relevant in the Moz review 2023, allows the service to remain on the list of leaders for a long time. The terminology comes from a branch of linguistics called semantics, which is concerned with the study of meaning. If there is one, your number of clicks will go down to 19. Come puo vedere nello screenshot sopra, Ahrefs si posiziona su 866 featured snippet negli Stati Uniti. Ask Google how to make pizza dough on your phone, and the response is quite basic. To find featured snippets, click on “Organic Keywords. Align your blog post with search intent. Using Ahrefs, I discovered a blog post I wrote for Hallam Internet, which gained a bulleted list featured snippet for the search query "online marketing for small business" as per below. the featured snippet for that term gives a very good answer to the question behind our target keyword. You can do the same thing with SEMrush and similar tools. Second, as one of the regular Page 1 organic search results. domain_rating int + + Domain Rating of the referring domain. 3. Here are the 11 most common SERP Features that appear in Google. Gray. There’s a direct comparison tool to analyze search traffic and ranking progress against the competition. To be more precise, when you type a query in Google, and you scroll down the page you will see a section called ‘People Also Ask’. Moz’s pricing ranges from $99 a month to $599 a month. A basic way to find keywords that produce featured snippets is to conduct keyword research, pick some keywords you like, plug those keywords into Google search, and see if a featured snippet appears. Header 2 in this case would be “best ice cream makers”, and then your Header 3 would be the first bullet option in the list. However, acquiring a featured snippet doesn’t guarantee exceptional CTR improvements; it primarily depends on how effectively you optimize your content for relevance and engagement. They are displayed at the top of the search engine results page. The first type of featured snippet is the bullet points. Ahrefs will start tracking data and will send you regular updates. According to Ahrefs, about 12% of search queries have featured snippets — that’s about 14 million opportunities for you to earn the top featured snippet position. According to Ahrefs study, 12. If you don’t see any results, you can use the techniques in this article to optimize your content for featured snippets. Featured Snippets (also known as Rank Zero) are taking over. In terms of the value created, this would be great brand exposure to potential businesses who are actively searching for information and tips related to. 1. A Moz study found that opting out of Featured Snippets caused a 12% loss in traffic. Ahrefs shows that this site created for affiliate sales had a big increase in referring domains since. 8 billion keywords across 10 search engines in 171+ countries. Another advantage of getting the featured snippet for your keyword is that it leads to improved organic CTRs. Yes, we only rank in one featured snippet out of the 35 “available” ones. Rankings are consistent. While that may not seem like a huge number, featured snippets have actually been on the rise in the last few years, as Google tries to provide. 1. However, there is no point in optimizing the title tags of pages that. Pay attention to this when researching keywords in Ahrefs’ Keywords Explorer. Here’s a nice list of more options to check out. While. Go to Site Explorer > Organic keywords. “types of (Whatever)”. Select it and our system will show you all the keywords. A featured snippet is a piece of content at the top of Google’s SERP that provides a direct answer to the user’s search query from one of the top-ranking web pages. From all types of the snippet (paragraph, table, and list), a paragraph snippet performs better. This will give your site a speed boost for that country. We’ve helped our clients rank for dozens of featured snippets for their most prized keywords, and we’d like to do the same for you. This guide will help you discover featured snippet opportunities using SEO tools such as SEMRush, Ahrefs, Serpstat and others to enhance your website’s visibility on Google. It usually appears in the form of a paragraph, bulleted/numbered list, table, or video. I’m going to use Gusto. Google automatically pulls featured snippet material from pages that have been indexed. A featured snippet is a summarized answer to the user’s search query that typically appears at the top of the search results. Each request to backlinks_new_lost costs 1 row. On the left hand side, you will see a menu, click on the menu, in that menu you will see “SEO” now click on the “SEO. if a competitor has lost a backlink or featured snippet, now could be the best time to steal it! FAQsNamun, selain menghadirkan hasil pencarian yang relevan dengan kata kunci yang dicari, Google juga memiliki fitur unik bernama Featured Snippet atau Cuplikan Pilihan. SEMrush or Ahrefs: This paid tool offers a feature called “Featured Snippets” that allows you to track which pages on your site are appearing in Featured. At a. 30. Try. ” You’ll see a list of specific featured snippet opportunities that you don’t currently rank for. The best way to shortcut your way to the top position in Google without building backlinks is to find featured snippet opportunities. Step 3b: Dress up your Equivalent Content. If they used a table you, use a table. 99. Two choices: You can either have a custom-designed template or get a generic one for free (or a couple of bucks for a premium one). But if you ask the same thing on Google Home, it picks a recipe for you. Look for the “Featured Snippets” section and click on the + icon to expand it. Now that you’ve determined if featured snippets exist for content you already have, you can also research new keywords with featured snippets and create content for them. As such there is no clarity as to how a voice search can top the lost, we know that much that Google Home and Google Assistant refer to featured snippets to get search results. Choose SERP features, and select “Where target doesn’t rank”. The Definition Box: This is a snippet of text designed to give searchers a direct, concise definition or description. Their. WebCEO. A Featured Snippet appears at the top of Google’s search results. 7% of all voice search answers came from a Featured Snippet. Select Featured Snippets. Since questions are most likely to bring up featured snippets, focus on answering how, what, when, where, why, or who. Ahrefs is one of the most popular content and SEO tools. This type of featured snippet often has a. The median page declined in pageviews by 1. “Before you set your sights on the featured snippet, optimize your content to rank on page one of the search results for your target keyword (s),” says Allison Reinert of ALR Marketing Solutions. Get more clicks on your top-ranking pages. Updated: October 5, 2023 7 min read. SEMrush lets you check your organic traffic data and ranking backward in time by a month. Featured snippets are taking over google search. They had over 500 according to Semrush and now have zero. So, although there are no firm guidelines on how to get google’s featured snippet, there are a handful of techniques that can improve a website’s chances. 25% to the second, and 15% to the third. Content with high levels of social engagement tends to perform well in voice search. These also tend to have a significant impact on how people interact with Google’s search results. 69% of the rest. Identifying the best opportunities to gain a featured snippet begins with traditional keyword research. ”. Featured Snippets. Fully define the topic in 2-3 sentence. In the latest episode of Hack My Growth, we're looking at featured snippets, and more specifically, how can we see if our site's actually ranking for one?Fea. The first step towards earning a featured snippet is to uncover the most promising opportunities for your content. • refpagesAccording to the Ahrefs’ study of 2 million featured snippets, if there are no featured snippets, and your site is ranking #1, you will get 26% of clicks. I’ll walk through the steps I use (and teach) to create content that ranks and earns snippets. The Lost Links tab has the same interface as the New Links report does. Once you understand search intent, there’s one more step to take before you start writing. You'll most likely find this for keywords that can be answered in a list that isn't in a specific order. You can then either filter the list of keywords under Advanced Filters by: Include > SERP Features > Featured Snippets, or. In addition to wanting to have a way to see all of the featured snippets your site ranks for, you may also want an easy way to keep track of featured snippets you’ve recently earned and recently lost. It provides charts with your rank, referring domains, referring pages, new and lost referring domains, new and lost. 1. Why organic search is important. Furthermore, according to Ahrefs, 99. Match the featured snippet format. Answer questions that ‘People also ask’. Featured Snippets are short, highlighted snippets of text that appear at the top of Google’s search results to quickly answer a search query. FAQs & Troubleshooting. Featured snippets are simple: They’re that summary answer box you see at the top of a search results page on Google. Give a short answer straight away. SEO for Featured Snippets. 4 Know your audience’s intent. Let’s say you need the “Featured snippet” option. Build a damn email list. Typically, they have modifiers like: Enter these modifiers in the “Include” box. For informational content, I recommend that you do a little more research and include the featured snippets that are currently eligible or even write a featured snippet that you think has a chance of becoming the top snippet. Featured snippets can help you jump to the first position in Google, potentially boosting traffic to your site. Which makes comparing their pricing to Semrush a little more complicated. Let’s learn how to improve SEO. 6 featured snippets and 80M keywords were examined in the scope of the research. Just take a look at these auto-generated captions from one. SERPs with a high cost-per-click (data those tools also return) suggest a bottom-of-funnel or transactional query. Many studies have tried to reverse engineer how. 4. NOTE: when you import your spreadsheet, it will replace any existing data in that tab. Especially if they are. Links are a confirmed major ranking factor, so I figured it would be interesting to test their impact. Ahrefs analyzed two million. Setting Up Alerts: Define Conditions Specify the conditions that trigger an alert. Free copy of "How To Get To The Top of Google" eBook: Join our Telegram channel: Join ou. It also means that unless you're on page one, you've got no chance of getting that position. Specifically, 30% to the first, 25% to the second, and 15% to the third. Use the data-nosnippet tag to get rid of the featured snippet. Create new content around relevant keywords with featured snippets. I can see that the Ahrefs page about “free SEO tools” which is a listicle, gets 7. I posted about snippets last week, but Google just changed the way featured snippets work . 6. A featured snippet is also known as. Organic search refers to the non-paid search results from a search engine. 4 steps to win featured snippets in Google 🏆 In under 5 mins, you'll learn to: - Find + pick featured snippet opportunities - Craft content for featured snippets - Track + monitor your. 3. 7. Follow our guide to optimizing for featured snippets to learn more about how you can implement these in your writing. Google’s algorithms to answer specific questions. After Google introduced its featured snippet (famous position 0 in search results) that gives an instant answer to a query without needing to open a link, many contents lost clicks. To increase your chances of ranking for them, open the Organic keywords report under Site Explorer and filter for organic keywords in positions 2–8. 1 Filter for snippets you don’t rank for. a. Keyword-Level ROI Insights for SEO & Test Keywords at Scale. A study from Ahrefs estimates that about 12. 29% of search queries have featured snippets in their search results. Step 3: You don’t always have to rank #1 for the keywords. You can find these opportunities using Ahrefs’ Site Explorer: Enter your domain; Go to the Organic keywords reportBasically, the optimizations are the same as for ranking in the featured snippets. Take away: Ranking #1 for any keyword is REALLY hard. They take up a huge chunk of r. 1. According to studies conducted by Ahrefs, owning featured snippets indeed increase organic traffic compared to ranking in the 1st position without a snippet. Take this course if you want to fix the technical SEO (high demanding skill in freelance marketplaces) side of things of website for better ranking in Google. Gib einfach das Seed-Keyword “Pizzateig” ein, gehe dann zum Bericht “Rankt auch für” und wende den Filter für Featured Snippets an: Was wir hier sehen, sind Keywords, nach denen auch die ranghöchsten Seiten für “Pizzateig” rangieren, die zufällig auch Auslöser für Featured Snippets sind. The content that appears inside the featured snippet is pulled from web pages automatically in Google indexing. 6%. They rank in the top 50 for about 300k. NOTE. Here’s a no-nonsense checklist that gets right down to business. Optimize for Featured Snippets. So number one is to know which featured snippet keywords your site already ranks for. Identify Lost Link Equity The final way to use Ahrefs to improve your Google search rankings comes from SEO Notebook ’s Steve Toth who recommends searching for your site in Site Explorer. Just use it on the part of your page (for example in a span, di v or p. Here, it looks like monday. A study of ahrefs on more than 2 million featured snippets have shown that if there is an Answer Box in the search results show that 8. Featured Snippets. Choose the target keyword. The main difference is that they include a link to the pages they’re drawn from. com as an example here. They extract the content from the page that provides the best answer for the specific query. url_from string + + URL of the page where the backlink is found. Ahrefs is one powerful SEO tool that allows you to check your position on Google’s search results effectively. Interestingly enough, this position can be a website’s key to making it beyond #1 when they are. This can be useful for categorizing keywords into. How do I target keywords without featured snippets? If you want to try this advanced SEO strategy, you can filter keywords a few ways, including: Check if the keyword includes a featured snippet with Ahrefs Here is the chart from Ahrefs: The study also shows that the presence of a featured snippet means fewer clicks overall for the organic search results: 12. The top five words are recipe, best, vs. Nasir Uddin Shamim. ahrefs_rank int + + URL Rating of the referring page. Ubersuggest is a free, easy-to-use SEO toolset with access to over 6 billion keywords and 1 billion pieces of content. Find a keyword you’re currently ranking within the top 5 positions in Google where there’s a featured snippet and you don’t rank for it. Users can perform keyword research, topic research, backlink analysis, rank tracking, and run SEO audit reports. Each result in the response costs 0. Format artikel yg suka saya bikin kalau nargetin keyword model ini biasanya ada 3; Misalnya kita mau ngejar target featured snippet keyword cara. For reference, when Ahrefs did a similar study in 2017, they found much lower. With YouTube as. Getting the featured snippet, as you can see, is critical to business. According to studies conducted by Ahrefs, owning featured snippets indeed increase organic traffic compared to ranking in the 1st position without a snippet. But this nonetheless creates a possibility for those in the list to jump. url_to string + + URL of the page the backlink is pointing to. Now click on “Organic Research”, select positions and from advanced filters, select – Include > Search features > featured snippet. Scoring featured snippet means that you rank for position 0, which is the highest place possible. Take a bunch of blog posts that get a decent amount of organic traffic and rank in the top 10 for keywords that trigger featured snippets, take. Go to Ahrefs. The #1 result in Google’s organic search results has an average CTR of 27. Add to that an effective image and you can create something valuable! 4. Here, you’ll see SERP Features on the right-hand side of your screen and click ‘Featured Snippet. YouTube automatically adds closed captions to videos. 6% click-through-rate from that comes from also ranking in. 其中一些关键词将几乎是相同的，具有相同的搜索意图和精选摘要。我不需要检查 snippet google 或 what is a featured snippet 等关键词的精选摘要，因为结果和优化方式几乎是一样的。 我们正在寻找能够触发不同精选摘要的关键词，并与我们在文章中涉及的部分保持. Each result in the response costs 0. Ahrefs did a report in 2017 and Ahrefs does a number of really awesome case studies and reports, and they dig deep into the data. A featured snippet is a summarized answer to the user’s search query that typically appears at the top of the search results. The problem is that these are rarely perfect. ”. In the case you are ranking pretty. Content in a featured snippet generates 12. I can confirm that getting them greatly increased traffic to that page. SearchKeep that in mind as you read through these 16 tried and tested marketing tactics: Promote your content as much as you can. The tool also comes alongside a series of videos that talks you through the process step by step including featured snippet theft, internal linking optimization and more. 1. A study of 2 MILLION featured snippets by Ahrefs concluded that featured snippets get a lower CTR than the first natural organic result within Google’s search results. Never include the name of your brand in a featured snippet. 3%. Scroll down to find interactive graphs for referring domains, backlinks, new & lost referring domains, and new & lost backlinks. It has three additional reports: a) New, b) Lost, and c) Broken—all of them important for. Types of Featured Snippet. No matter what you do from an SEO. In more detail, ahrefs made a study of two million featured snippets,. Gunakan Google Untuk Mengungkap Featured Snippet. Takeaways: ~12. They take up a huge chunk of r. Ranking in featured snippets usually drives more clicks. Enter your domain in the Competitors section. The. 61% of 192,656 unique pages’ descriptions we. Traffic is consistent. Back in 2017, this is what they found. 2. But when there’s a featured snippet in the first position, it gets ~8. Introduced in 2014, they quickly became a signal of new hope for many SEO pros looking to dominate “position zero. Here at Ahrefs, we have integrated keyword rank checking functionality into 3 core tools: Site Explorer. If a site owns the featured snippet for a search, the URL in the featured snippet will no longer appear as a “standard” organic listing. According to Ahrefs, about 12% of search queries have featured snippets — that’s about 14 million opportunities for you to earn the top featured snippet position. Often, many zero-click searches are answered by a simple featured snippet or knowledge card. Here’s an opportunity to get a featured snippet for a high-value keyword. It is the first thing users see upon their search. Open you the Sheets template and go to the Ahrefs here tab. 6% of clicks, while the page ranking below it gets other 19. To find out what type of SERP feature it is, simply hover your mouse over it: In this example, a SERP feature ("Top Stories. Bu adımdan sonrasında sizinle paylaştığım bu google sheet dökümanı üzerinden ilerlerseniz, Ahrefs arayüzünden daha kolay bir şekilde sizin çıkamadığınız sorgular, rakiplerden kimlerin hangi url ile featured snippet ile sıralandıklarını rahatça görebileceksiniz. Our tried-and-tested tips to steal featured snippets from competitors using Ahrefs: 1. What is a Google featured snippet? Simply speaking, a featured snippet is a page fragment that is highlighted in Google search results that answers a user’s query most adequately. Selain itu, Anda juga dapat menggunakan tools tambahan seperti semrush, ahrefs, dan sebagainya untuk mengetahui tingkat persaingan kata kunci. One of the ways to increase your chances of getting a featured snippet is by providing direct answers to questions people ask on Google. Step 4: Technical issues. There are always “easy” links you can quickly acquire: Social profiles – These days, you should at least have profiles and pages on the common social networks. SERPs that return a featured snippet are more likely to be Know Simple queries. A featured snippet is a piece of content at the top of Google’s SERP that provides a direct answer to the user’s search query from one of the top-ranking web pages. To increase your chances of earning a featured snippet, you must identify keywords relevant to your content that already have featured snippets. Google’s answer varies between devices. Google Analytics can also be used to track the performance of featured snippets by setting up a custom report, providing insights into the number of. Introduced in 2014, the featured snippet (a. Getting to the number 1 spot of Google’s organic search results is a constant uphill battle. Ahrefs conducted a study and found that the average CTR for featured snippets is 8. Here’s a quick way to find low-hanging featured snippet opportunities on your website: Enter your domain into Site Explorer; Go to the Organic keywords reportFurthermore, according to Ahrefs, 99. Step 7: Disavowed valuable backlinks. Everything you need to know about Ahrefs link building and SEO software suite. What this means for you is that even though you might still rank #1, if a competitor takes the featured snippet spot, you will get less clicks. ”. Appearing in a Featured Snippet may help you rank in voice search. This can save you time, just like other search-related tricks that make search more effective. Incorporating emotion captures people’s attention. 65% of the first places were occupied by the best featured snippets. new_total int − + Total number of new backlinks found to this url when ignoring where filter. The other tools don’t let you do this for a website you haven’t already set up as a project. 6 percent of all the available clicks on Page #1 of the search results. That leads to the second part of this post. A featured snippet is also known as. By Joshua Hardwick Reviewed by Sam Oh. Earning a featured snippet in Google isn’t as simple as keyword placement or ensuring your content is well-written.